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J-KIs berisi artikel hasil penelitian empiris &amp; analisis-reflektif bagi para praktisi dan akademisi baik di bidang komunikasi penyiaran Islam dalam perspektif yang luas; Retorika &amp; Homiletika Islam, Jurnalistik Islam, Media Dakwah, Film Religi, dan Komunikasi Dakwah. Jurnal Komunikasi Islam (J-KIs) terbit dua kali dalam setahun pada bulan Juni dan Desember serta diharapkan mampu berkontribusi dalam pengembangan ilmu pengetahuan. Jurnal ini di dedikasikan&nbsp; kepada akademisi, peneliti, pemerhati lintas ilmu.</p> en-US sutamaji@updn.ac.id (Sutamaji) sonyadisaputro@updn.ac.id (Sony Ady Saputro) Mon, 23 Jun 2025 03:02:00 +0000 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 Efektifitas Instagram @Gerakanbds Kampanye Boikot Produk Terafiliasi Israel https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1549 <p><em>This study analyzes the effectiveness of @gerakanbds as a boycott campaign medium against products affiliated with Israel, in the context of solidarity with Palestine. This study uses a descriptive qualitative approach by analyzing the content of Instagram posts and public responses through engagement metrics, such as the number of likes, comments, and shares. Using the Ostergaard campaign model, this study evaluates the content of the posts, user responses, and their impact on public awareness. The results show that the campaign succeeded in attracting attention and encouraging public participation to boycott products affiliated with Israel, as evidenced by the high social media interaction and economic impact on several brands included in the boycott list.</em></p> Sopiyah, Akhmad Rifa’i Copyright (c) 2025 Sopiyah, Akhmad Rifa’i https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1549 Mon, 23 Jun 2025 10:25:08 +0000 Anime sebagai Bentuk Media Komunikasi Lintas Budaya pada Mahasiswa Sekolah Vokasi IPB https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1153 <p>Anime sebagai produk budaya populer Jepang, telah menjadi media komunikasi lintas budaya yang signifikan bagi generasi muda, termasuk mahasiswa di Indonesia. Penelitian ini bertujuan memahami peran anime dalam membentuk pandangan budaya Jepang di kalangan mahasiswa Sekolah Vokasi IPB. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan mahasiswa penggemar anime. Hasil penelitian menunjukkan bahwa anime berfungsi sebagai jembatan budaya yang memperkenalkan elemen-elemen penting dari budaya Jepang, seperti kedisiplinan, persahabatan, dan etos kerja. Interaksi yang berkelanjutan dengan anime membantu membentuk identitas budaya mahasiswa, memperkaya konsep diri mereka dengan nilai-nilai positif dari budaya Jepang, dan meningkatkan keterbukaan serta toleransi terhadap perbedaan budaya. Selain itu, keterlibatan mahasiswa dalam komunitas anime memperkuat rasa solidaritas dan kebersamaan dalam komunitas lintas negara. Penelitian ini memberikan pemahaman yang lebih dalam mengenai kontribusi anime dalam memfasilitasi komunikasi lintas budaya di era globalisasi.</p> Zhevio Aufa Amanu, Mohamad Ghozali Meonawar, Leonard Dharmawan, Sutisna Riyanto, Nabhila Manisya Copyright (c) 2025 Zhevio Aufa Amanu, Mohamad Ghozali Meonawar, Leonard Dharmawan, Sutisna Riyanto, Nabhila Manisya https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1153 Sat, 21 Jun 2025 05:41:35 +0000 Analysis of Religious Moderation Messages for Generation Z in Gus Baha's Da’wah on Youtube https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1200 <p><span class="s20">Modern preaching using the development of technology has been widely used by several Indonesian preachers or </span><span class="s20">da'i</span><span class="s20">, one of whom is Gus </span><span class="s20">Baha</span><span class="s20">, whose </span><span class="s20">da’wah</span><span class="s20"> are posted on YouTube. This has made his </span><span class="s20">da’wah</span><span class="s20"> easily accessible to Generation Z, who are digital natives. Therefore, this study will further explore how Gus </span><span class="s20">Baha's</span><span class="s20"> message of </span><span class="s20">religiouse</span><span class="s20"> moderation is conveyed on YouTube and how Generation Z responds to these </span><span class="s20">da’wah</span><span class="s20">. Using the </span><span class="s20">netnographic</span><span class="s20">method, data was collected from primary sources in the form of transcripts of Gus </span><span class="s20">Baha's</span> <span class="s20">da’wah</span><span class="s20"> on YouTube through documentation and observation techniques. Meanwhile, secondary data was obtained from journals, books, news articles and other relevant references. </span><span class="s20">Holsti's</span><span class="s20"> content analysis model was used to process the data based on contextual units and recording units that answer the questions of </span><span class="s20">what</span><span class="s20">, to whom and how. This study found that Gus </span><span class="s20">Baha's</span><span class="s20">da’wah</span><span class="s20"> are a response to religious conflicts, reducing extremism and restoring people's understanding of religious practices. His </span><span class="s20">da’wah</span><span class="s20"> always reflect the stories of the Prophet and his companions, with references to the Qur'an, Hadith and other books, in a casual and straightforward style of everyday language. His </span><span class="s20">da’wah</span><span class="s20"> are dominated by the themes of maintaining peace and adapting to local culture, and have been able to attract people through both their message and the use of the social media</span><span class="s20"> platform YouTube for preaching.</span></p> Ghulam Falach Copyright (c) 2025 Ghulam Falach https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1200 Sun, 22 Jun 2025 09:28:15 +0000 Analisis Efek Media Massa terhadap Perubahan Perilaku dan Struktur Nilai Kultural di Masyarakat https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1205 <p><em>This study investigates the effects of mass media on behavioral changes and cultural value structures in society. Mass media plays a crucial role as a source of information and an agent of social transformation, influencing cognitive, affective, and conative aspects of individuals and communities. This research draws on mass communication theories and previous studies to explore how media fosters changes in public perceptions, attitudes, and behaviors, while also highlighting its dual impact both positive and negative. The urgency of this study lies in addressing the growing reliance on media in the digital age and the necessity of critical media literacy among audiences. Using a qualitative approach, data was collected through questionnaires and in-depth interviews to capture audience experiences and their interactions with media. Findings suggest that media significantly shapes societal norms, influencing lifestyle choices, cultural identity, and social awareness. However, unchecked media influence can perpetuate stereotypes, misinformation, and cultural homogenization. The study concludes by advocating for increased critical awareness and education in media literacy to empower audiences to filter media messages effectively and encourage sustainable social change.</em></p> Rizky Fadilah, Marissa Zefrina, Ummi Salma, Kholis Ridho Copyright (c) 2025 Rizky Fadilah, Marissa Zefrina, Ummi Salma, Kholis Ridho https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1205 Sun, 22 Jun 2025 14:46:25 +0000 Moderasi Beragama dalam Pendekatan Psikologi Sosial https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1186 <p><em>Religious attitude is a state within a person that encourages them to behave according to their beliefs. Attitude is a predisposition to act positively or negatively, agree or disagree towards a certain object based on psychological components; cognition, affection, and conation. In other words, attitude is the interaction of the complex components of human psyche towards its environment. The purpose of this research is to understand how the behavior of a multicultural society creates religious moderation. This study uses descriptive analysis, resulting in a multicultural society in the city of Medan in terms of development and the impact of religious ethos. Multicultural society shows an environment of civilized, noble, virtuous, egalitarian, and respects individuals based on their work achievements. In addition, a multicultural society upholds the law, tolerance, pluralism, social justice, and brings democracy to life through deliberative forums in the practice of religious moderation.</em></p> Etikasari Copyright (c) 2025 Etikasari https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1186 Sun, 22 Jun 2025 15:06:23 +0000 Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1211 <p><em>This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.</em></p> Raden Roro Fatimah Azzahra Aulia, Hudi Santoso, Amiruddin Saleh, Rici Tri Harpin, Nabila Manisya, Khalila Zahra Maharani Copyright (c) 2025 Raden Roro Fatimah Azzahra Aulia, Hudi Santoso, Amiruddin Saleh, Rici Tri Harpin, Nabila Manisya, Khalila Zahra Maharani https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1211 Mon, 23 Jun 2025 03:52:52 +0000 Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1212 <p><em>The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya”</em> <em>in Le Minerale’s promotional content impacts consumer purchasing decisions.</em> <em>Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among </em><em>93</em><em> students from the Digital Communication and Media</em> <em>at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining </em><em>67</em><em>% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore,</em> <em>effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value</em><em>.</em></p> Novita Lestiani, Hudi Santoso, Suparman, Nabhila Manisya, Anggi Widia Khairunnisa Copyright (c) 2025 Novita Lestiani, Hudi Santoso, Suparman, Nabhila Manisya, Anggi Widia Khairunnisa https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1212 Mon, 23 Jun 2025 04:32:15 +0000 Efektivitas Film Dua Garis Biru dalam Meningkatkan Kesadaran Pendidikan Seksual Remaja https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1216 <p><em>Sex</em> <em>education is becoming an increasingly important issue among Indonesian teenagers, especially with the widespread use of the internet and social media as primary sources of information. Data shows that teenagers knowledge of sex education remains low, while teenage pregnancy rates and the risk of sexually transmitted diseases continue to rise. The film Dua Garis Biru, which addresses the themes of teenage pregnancy and the importance of sex education, has the potential to serve as an educational medium for teenagers. This study aims to assess the effectiveness of the film Dua Garis Biru in enhancing teenagers understanding of sex education and to explore the influence of social norms on changes in their attitudes. The study employs a pre-experimental method with a one-group pretest-posttest design and involves 30 students from SMA Negeri 2 Plus Panyabungan watching the film. Moreover, social factors related to personal, environmental, and behavioral contexts were found to have a significant influence on student perspectives and attitudes towards sex education.</em></p> <p><strong>Abstrak</strong></p> <p>Abstrak Pendidikan seksual menjadi isu yang semakin penting di kalangan remaja Indonesia, terutama dengan semakin luasnya penggunaan internet dan media sosial sebagai sumber utama informasi. Data menunjukkan bahwa pengetahuan remaja mengenai pendidikan seksual masih rendah, sementara angka kehamilan remaja dan risiko penyakit menular seksual semakin meningkat. Film <em>Dua Garis Biru</em>, yang mengangkat tema kehamilan remaja dan pentingnya pendidikan seksual, memiliki potensi sebagai media edukasi bagi remaja. Penelitian ini bertujuan untuk menilai efektivitas film <em>Dua Garis Biru</em> dalam meningkatkan pemahaman pendidikan seksual di kalangan remaja serta mengeksplorasi pengaruh norma sosial terhadap perubahan sikap mereka. Penelitian menggunakan metode <em>pre-eksperimental</em> dengan desain <em>one-group pretest-posttest</em> dan melibatkan 30 siswa SMA Negeri 2 Plus Panyabungan sebagai subjek penelitian. Hasil penelitian menunjukkan adanya peningkatan signifikan dalam pemahaman siswa tentang pendidikan seksual setelah menonton film tersebut. Selain itu, faktor sosial dari personal, lingkungan, dan perilaku terbukti memiliki pengaruh signifikan terhadap pandangan dan sikap siswa terhadap pendidikan seksual.</p> Winda Lestari, Suparman, Sutisna Riyanto, Leonard Dharmawan, Anggi Widia Khairunnisa Copyright (c) 2025 Winda Lestari, Suparman, Sutisna Riyanto, Leonard Dharmawan, Anggi Widia Khairunnisa https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1216 Mon, 23 Jun 2025 05:00:44 +0000 Strategi Dakwah Sunan Ampel dalam Konteks Multikultural https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1563 <p><em>The spread of Islam in Indonesia began in the mid-7th century AD. This process is inseparable from the role of Walisongo, a group of scholars and Sufism experts who played an important role, especially in Java. One of the figures who contributed greatly to the spread of Islam in East Java was Sunan Ampel. The purpose of this study is to find out about Sunan Ampel's da'wah strategy in the context of Multicultural in Java and its approach and implementation. This research uses library research method. The main sources used in carrying out this research are relevant sources, both primary books, journals, documents or other records. The results and discussion of this research concluded that Sunan Ampel's da'wah strategy in a multicultural context through cultural traditions in the local community, interfaith dialog, and religious education was considered very influential in preaching Islam in Indonesia, especially in Java. Through the da'wah strategy applied by Sunan Ampel, it has relevance to the modern era by adopting da'wah teachings with local culture, inclusive methods, and producing a community with character</em></p> Ikhwanul Habib, Fatma Dewi Adjiji, Vivia Salma Azzaahro, Miftahul Huda Copyright (c) 2025 Ikhwanul Habib, Fatma Dewi Adjiji, Vivia Salma Azzaahro, Miftahul Huda https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1563 Mon, 23 Jun 2025 06:20:02 +0000 Klaim Kebenaran Tunggal dan Silent Majority dalam Ruang Digital https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1444 <p><em>The development of social media has changed the landscape of Islamic preaching, enabling the widespread and rapid spread of religious discourse. However, amidst this diversity, a single truth claim has emerged, namely the tendency of a group to consider their understanding as the only correct one while other views are considered deviant. This phenomenon is further strengthened by social media algorithms that encourage the polarization of religious discourse. On the other hand, there is a silent majority group that is not actively debating but plays a role in shaping public opinion through their consumption patterns and dissemination of information. This study uses critical discourse analysis (CDA) to examine how the claim of a single truth and the silent majority are formed in the discourse of Islamic preaching on social media, focusing on the posts of the Instagram accounts @manhaj_salaf_mulia and @nuonline_id. The results show that accounts with a single truth claim build exclusive narratives and delegitimize other groups, while accounts representing the silent majority display more inclusive and moderate discourse. This study highlights how interactions between these groups shape the dynamics of digital preaching and how religious understanding develops in the social media ecosystem.</em></p> Hadi Subhan, Azizah Nur Cholifatun, Durotul Mufidah, Irfa Ilmi Copyright (c) 2025 Hadi Subhan, Azizah Nur Cholifatun, Durotul Mufidah, Irfa Ilmi https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1444 Mon, 23 Jun 2025 06:19:08 +0000 Pengaruh Konten Dakwah @mutiatreza dalam Media Sosial Instagram Terhadap Akhlak Mahasiswa Angkatan 2021 IAI AL-AZIS https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1305 <p><em>Instagram has a significant role in spreading da'wah content to its followers. Acen, a little preacher, shares content that influences many people through Umma Acen's Instagram account. The content teaches Islamic values and good morals to the younger generation such as students. The purpose of this study is to determine the relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of the 2021 batch of IAI AL-AZIS students, as well as the effect of attention to @mutiatreza's da'wah content on Instagram on the morals of the 2021 batch of IAI AL-AZIS students. The quantitative approach applied in this study uses the S-O-R theory (Stimulus, Organism, Response) and media exposure theory in the attention dimension while frequency and duration are represented by responses in the form of likes.&nbsp; The correlation test is used to determine the relationship between the variables of da'wah content attention and student morals while simple linear regression is used to determine the effect of the independent variable on the dependent variable. The results showed that there is a significant positive relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of 2021 IAI AL-AZIS students, with a Pearson product moment correlation coefficient of 0.673 and a significance below 5%. Attention to @mutiatreza's preaching content on Instagram also has a positive effect on the morals of the 2021 batch of IAI AL-AZIS students, as indicated by the linear regression model, which can explain 45.3% of the variation in moral values influenced by attention to preaching content</em>.</p> Adisti Choiri Andani, Muhammad Nur Kholish Abdurrazaq, Sudirman Tebba Copyright (c) 2025 Adisti Choiri Andani, Muhammad Nur Kholish Abdurrazaq, Sudirman Tebba https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1305 Thu, 26 Jun 2025 07:47:24 +0000 Strategi Komunikasi Persuasif Duta GenRe dalam Mensosialisasikan Pendewasaan Usia Perkawinan Remaja https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1375 <p>Duta Generasi Berencana (Duta GenRe) memegang peran penting dalam menyampaikan informasi mengenai Pendewasaan Usia Perkawinan sebagai upaya dalam mencegah dan mengurangi angka pernikahan di usia dini. Penelitian ini bertujuan untuk mengetahui, mendeskripsikan, dan menganalisis strategi komunikasi persuasif Duta GenRe dalam mencegah pernikahan dini di Kabupaten Lima Puluh Kota. Menggunakan teori Myers, penelitian ini merupakan penelitian lapangan dengan metode deskriptif dan pendekatan kualitatif. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Duta GenRe di Kabupaten Lima Puluh Kota menerapkan beberapa strategi komunikasi persuasif dalam sosialisasi mereka. Strategi yang digunakan meliputi strategi pemilihan komunikator, strategi kredibilitas dan kualitas pesan, strategi pemilihan media dan metode komunikasi, serta strategi dalam memilih dan menetapkan komunikan.</p> Ashabul Yamin, Nunu Burhanuddin Copyright (c) 2025 Ashabul Yamin, Nunu Burhanuddin https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1375 Thu, 26 Jun 2025 07:47:59 +0000 Interpretasi Masyarakat Tentang Komunikasi Simbolik dalam Ritual Kematian Towani Tolotang di Kelurahan Amparita https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1331 <p>Penelitian ini bertujuan untuk mengetahui interpretasi Masyarakat tentang komunikasi simbolik dalam ritual kematian towani tolotang. Penelitian ini menggunakan analisis data kualitatif dengan pendekatan fenomenologi. Adapun jenis data yang digunakan adalah data kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini adalah sumber data primer dan data pendukung berupa catatan, seperti buku, jurnal, foto yang sifatnya dokumentasi. Penelitian ini mengumpulkan data dari wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa: 1). Tahapan pertama dimulai dengan pemberitahuan kematian, Tahap berikutnya adalah persiapan jenazah. Setelah itu, dilakukan persiapan sesajian. Tahapan terakhir adalah upacara setelah kematian. 2) Makna simbolik dalam ritual kematian Towani Tolotang, seperti pemberitahuan kematian ke pemangku adat dengan&nbsp; membawa sirih dan pinang sebagai simbol penghormatan, jenazah yang dikeluarkan melalui jendela berarti jalan orang hidup dan orang mati berbeda, proses persiapan jenazah berdasarkan stratifikasi sosialnya, Sesaji dalam tradisi kematian masyarakat Tolotang terdiri dari makanan seperti nasi, telur, ayam, dan pisang, serta perlengkapan seperti dupa, kain putih, dan wadah tertentu. 3) Interpretasi masyarakat tentang komunikasi simbolik dalam ritual kematian Towani Tolotang di Kelurahan Amparita mencerminkan pemahaman mereka terhadap makna mendalam dari setiap simbol dan tindakan yang dilakukan.</p> <p>&nbsp;</p> Era Fasira, Ramli, Musyarif Copyright (c) 2025 Era Fasira, Ramli, Musyarif https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1331 Thu, 26 Jun 2025 08:00:43 +0000 Gaya Komunikasi Dakwah Ustadz Handy Bonny dalam Membina Spirit Hijrah Anak Muda https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1637 <p><em>This study aims to examine in depth the rhetorical strategies employed by Ustadz Handy Bonny in fostering the spirit of hijrah (spiritual migration) among youth through the Endikat Teman Hijrah community in Bandung. The growing hijrah phenomenon among young people highlights the need for a da'wah approach that is adaptive, communicative, and aligned with contemporary youth culture and lifestyle. This research uses a qualitative method with a case study approach, utilizing in-depth interviews, participatory observation, and documentation as data collection techniques. The findings reveal that Ustadz Handy Bonny successfully established effective da'wah communication through the use of casual language, popular diction, structured message delivery, and emotional engagement with the audience. The Endikat Teman Hijrah community serves as a supportive social space for the spiritual transformation of youth through a variety of religious and social activities presented in an engaging and relatable manner. The rhetorical approach applied by Ustadz Handy Bonny not only captures attention but also inspires behavioral and attitudinal change, particularly in cultivating a collective spirit of hijrah among young people. This study recommends the enhancement of rhetorical competencies among preachers to ensure that da'wah messages are more acceptable, understandable, and internalized by the younger generation.</em></p> Miftachul Aula, Sutamaji Copyright (c) 2025 Miftachul Aula, Sutamaji https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1637 Thu, 26 Jun 2025 08:15:47 +0000 Pola dan Strategi Komunikasi Dakwah Komunitas Project Dakwah di Kota Makassar https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1197 <p><em>This study aims to describe the existence of the Project Dakwah community in Makassar city and its da'wah communication patterns and strategies. Using qualitative research methods with data collection techniques interviewing the founder of the community and the head of the akhawat (female) team. Library research was conducted with 30 types of reading material sources and direct observation of da'wah activities as well as publication of activities on social media. The results showed that the Project Dakwah community as one of the communities that emerged in 2019 until now has initiated the implementation of da'wah and humanitarian-based activities. Involving 60 people consisting of men and women as a management team and recruitment of volunteers based on da'wah events. The pattern and strategy of da'wah communication carried out by referring to surah An-Nahl verse 125, namely; namely Bil-hikmah, Mau'idzotul hasanah and Mujadalah billati iya ahsan. Da'wah bil hikmah is shown by the existence of a free attitude to make choices to be able to migrate and become a more pious person based on the level of each ability without coercion. Likewise Mau'idzotul Hasanah.&nbsp; Guiding gently so that they want to do better Mujadalah Billati Hiya Ahsan as an approach that prioritizes persuasive and assertive communication processes, encouraging the object of da'wah to think healthily and accept da'wah with gentle delivery without coercion.&nbsp; Using Burgoon's interaction adaptation theory which shows the desire of the Da'wah Project in line with the expectations and actions of the da'wah object by following a program that is flexible and adaptive to the conditions of the younger generation.</em></p> Fauziah Ramdani, Muh Ridwan Copyright (c) 2025 Fauziah Ramdani, Muh Ridwan https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1197 Sat, 28 Jun 2025 03:04:20 +0000 Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1218 <p><em>The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler &amp; Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.</em></p> Zerlynda Ali, Hudi Santoso, Suparman, Nabila Manisya, Anggi Widya Khairunisa, Khalila Zahra Copyright (c) 2025 Zerlynda Ali, Hudi Santoso, Suparman, Nabila Manisya, Anggi Widya Khairunisa, Khalila Zahra https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1218 Sat, 28 Jun 2025 00:00:00 +0000 Strategi Dakwah Digital https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1202 <p><em>The digital da'wah strategy through the @dailyhaid Instagram account is the focus of this research in improving the fiqh literacy of women's thaharah, especially related to menstruation, nifas, and istihadhah. The research aims to answer the effectiveness of relevant and interactive educational content approaches. The method used is digital content analysis with a case study approach, which focuses on observing the type and format of content published by the account. The results show that @dailyhaid applies a diverse content strategy, including educational infographics, interactive quizzes, and learning series that are easily understood by the audience. In addition, this account utilizes the Instagram Stories feature and question and answer forums to increase the active participation of its followers. The impact of this da'wah strategy is an increase in audience understanding of women's fiqh and a reduction in negative stigma towards the discussion of sensitive themes. This research highlights the potential of digital da'wah in answering the need for religious education, especially for women. The @dailyhaid account can be used as a model for innovative social media-based da'wah strategies. To increase its impact, it is recommended to develop multimedia content formats and expand to other digital platforms to reach more audiences.</em></p> Imelia Azizah Copyright (c) 2025 Imelia Azizah https://creativecommons.org/licenses/by/4.0 https://ejurnal.iaipd-nganjuk.ac.id/index.php/j-kis/article/view/1202 Mon, 30 Jun 2025 11:35:17 +0000