Pengemasan Konten Ceramah Kiai di New Media:

Mansur Hidayat

doi:10.53429/j-kis.v3i1.427

Mansur Hidayat Institut Agama Islam Negeri Kudus

DOI: https://doi.org/10.53429/j-kis.v3i1.427

Keywords: Pengemasan Konten, Kiai, Youtuber, Milenial, Gus Baha

Abstract

Kajian ini menjelaskan mengenai pengemasan konten ceramah kiai di new media: Studi Kasus pada Youtuber Milenial Gus Baha pada channel El-Yeka Kudus. Adapun tujuan daripada penelitian yakni untuk mengetahui bagaimana pengemasan konten ceramah kiai di new media: studi kasus pada youtuber milenial Gus Baha di Kudus. Selain itu, studi juga berguna dalam memahami peranan media sosial dalam kegiatan dakwah kiai. Hasil menunjukkan bahwa pengemasan konten ceramah kiai di new media: studi kasus pada youtuber milenial Gus Baha pada channel El-Yeka Kudus bertumpu pada: pertama, pengemasan judul yang dibuat menarik dan penyertaan thumbnail yang relevan pada video ceramah yang diunggah sebelum ditayangkan. Kedua, setelah video ditayangkan, hal-hal yang dilakukan antara lain: admin secara teratur dan aktif menyematkan respon dari para audiens yang berkomentar. Selanjutnya, penyebaran konten dilakukan melalui fanspage, grup-grup Facebook dan status WhatsApp dengan menyertakan rujukannya.

Downloads

Download data is not yet available.

References

Alexa. n.d. “Competitive Analysis, Marketing Mix and Traffic: Youtube.Com.” Accessed July 11, 2020. https://www.alexa.com/siteinfo/youtube.com#keywords.
Ali, Hasanuddin, and Lilik Purwandi. 2016. “Indonesia 2020: The Urban Middle Class Millenials.” Alvara Research Center, no. Februari 2016: 1–32.
Ali, Hasanuddin, Lilik Purwandi, Harry Nugroho, Taufiqul Halim, and Kharisma Firdaus. 2019. “Indonesia Moslem Report 2019,” no. December: 11–14. www.alvara-strategic.com.
Alvara. 2020. “Ramadhan Dan Pandemi Covid-19,” 1–40.
Anshar, Muhammad. 2019. “Dakwah Multimedia Di Situs Jejaring Sosial Facebook.” Jurnal Komunikasi Islam 9 (2): 213–37. https://doi.org/10.15642/jki.2019.9.2.213-237.
APJII. 2019. “Penetrasi & Profil Perilaku Pengguna Internet Indonesia Tahun 2018.” Apjii, 51. www.apjii.or.id.
Arifin, Ferdi. 2019. “Mubalig YouTube Dan Komodifikasi Konten Dakwah.” Al-Balagh : Jurnal Dakwah Dan Komunikasi, no. Vol 4, No 1 (2019): 91–120. http://ejournal.iainsurakarta.ac.id/index.php/al-balagh/article/view/1718.
Arza Media Channel. 2021. “Arza Media Channel - Youtube.” 2021. https://www.youtube.com/channel/UCpZHzDYjOWIDbkIWvQCiv0A/featured.
Ault, Susanne. 2015. “Digital Star Popularity Grows versus Mainstream Celebrities.” Variety.
Aziz, Moh. Ali. 2016. Ilmu Dakwah. Jakarta: Kencana.
BPS Kabupaten Kudus. 2020. “Kabupaten Kudus Dalam Angka 2018.”
Budi. n.d. “Biografi Gus Baha’ (KH. Ahmad Bahauddin Nursalim) | Profil Ulama › LADUNI.ID.” Accessed October 15, 2021. https://www.laduni.id/post/read/66908/biografi-gus-baha-kh-ahmad-bahauddin-nursalim#Riwayat.
Cambrige, Dictionary. 2020. “Cambrige Dictionary Online.” 2020. https://dictionary.cambridge.org/dictionary/english/millennial.
Cresweel, John W. 2015. “Penelitian Kualitatif Dan Desain Riset.” International Journal of Physiology 3 (1).
El-Yeka. 2021. “Observasi Konten Gus Baha Di Channel El-Yeka.”
Fathoni Ahmad. 2019. “KH Afifuddin Muhajir Dan Gus Baha Jabat Rais Syuriyah PBNU.” NU Online. 2019. https://www.nu.or.id/post/read/110421/kh-afifuddin-muhajir-dan-gus-baha-jabat-rais-syuriyah-pbnu.
Filmora. 2021. “Filmora.” 2021. https://filmora.wondershare.net/filmora-video-editor.html?gclid=Cj0KCQjwqp-LBhDQARIsAO0a6aLIE7A3IW9L4WFVk_yphotnstviYsJy7DZkMNaPEHnqv6JvhIYMPK4aAuuIEALw_wcB.
Gus Santri. 2021. “Gus Santri - Youtube.” 2021. https://www.youtube.com/c/GusSantri/featured.
Hidayat, Mansur. 2016. “Model Komunikasi Kyai Dengan Santri Di Pesantren.” Jurnal ASPIKOM 2 (6): 385. https://doi.org/10.24329/aspikom.v2i6.89.
Hovden, Robert. 2013. “Bibliometrics for Internet Media: Applying the H‐index to Y Ou T Ube.” Journal of the American Society for Information Science and Technology 64 (11): 2326–31.
Ikhwan, Muhammad. 2021. “Mengenal Ulama Gus Baha Yang Dicintai Jutaan Umat • BangkitMedia.” 2021. https://bangkitmedia.com/mengenal-ulama-gus-baha-yang-dicintai-jutaan-umat/.
Irawan, Aditya Wicaksono; dkk. 2020. “Laporan Survei Internet APJII 2019 – 2020” 2020.
Jerslev, Anne. 2016. “Media Times| in the Time of the Microcelebrity: Celebrification and the YouTuber Zoella.” International Journal of Communication 10: 19.
Kelly, Jacinta, Gerard M. Fealy, and Roger Watson. 2012. “The Image of You: Constructing Nursing Identities in YouTube.” Journal of Advanced Nursing 68 (8): 1804–13. https://doi.org/10.1111/j.1365-2648.2011.05872.x.
Kementerian Pendidikan dan Kebudayaan Republik Indonesia. 2021. “Kamus Besar Bahasa Indonesia.” 2021. https://kbbi.kemdikbud.go.id/entri/milenial.
Kemp, Simon. 2020. “Digital 2020: Indonesia - Data Reportal - Global Digital Insights.” 2020. https://datareportal.com/reports/digital-2020-indonesia.
Kiptiyah, Siti Mariatul. 2018. “Kyai Selebriti Dan Media Baru.” Jurnal Masyarakat Dan Budaya 19 (3): 339. https://doi.org/10.14203/jmb.v19i3.495.
Kusnandar, Viva Budy. 2019. “Indonesia, Negara Dengan Penduduk Muslim Terbesar Dunia.” 2019. https://databoks.katadata.co.id/datapublish/2019/09/25/indonesia-negara-dengan-penduduk-muslim-terbesar-dunia.
Litlejohn, Stephen W.; Karen A. Foss. 2012. Teori Komunikasi: Theories of Human Communication. 9th ed. Jakarta: Salemba Humanika.
Maddox, Jessica. 2021. “On the Limits of Platform-Centric Research: YouTube, ASMR, and Affordance Bilingualism.” International Journal of Communication 15 (0): 1120–40. https://ijoc.org/index.php/ijoc/article/view/16305.
Manovich, Lev. 2003. “New Media from Borges to HTML,” no. 1989: 1–29.
Mansyur, Umar. 2018. “Belajar Memahami Bahasa Milenial.” https://osf.io/preprints/inarxiv/sxhp8/.
Margono, Slamet. 2005. “Metodologi Penelitian Pendidikan.”
Moloeng, Lexy. n.d. “J.(1995).” Metodologi Penelitian Kualitatif. Bandung: Rosdakarya.
Muhadjir, Noeng. 1996. Metodologi Penelitian Kualitatif: Pendekatan Positivistik, Rasionalistik, Phenomenologik, Dan Realisme Metaphisik Telaah Studi Teks Dan Penelitian Agama. Rake Sarasin.
Munawwir, Ahmad Warson. 1997. Kamus Al-Munawwir Arab-Indonesia Terlengkap.
Najwa Shihab. 2020. “Lebih Dekat Dengan Gus Baha (Part 1) Shihab & Shihab.” 2020. https://www.youtube.com/watch?v=TDspKy-JHNU&ab_channel=NajwaShihab.
Nugroho, Bekti Taufiq Ari. 2019. “Generasi Muslim Sebagai Model Islamiyyah Zaman Now.” At-Tahdzib 7 (1): 32–50.
“Official Adobe Photoshop | Photo & Design Software.” n.d. Accessed October 15, 2021. https://www.adobe.com/sea/products/photoshop.html?sdid=12B9DXDJ&mv=search&ef_id=Cj0KCQjwqp-LBhDQARIsAO0a6aKzxxnqMFSmcSNDd5WcDg6pomFORp16LkEMHfqeF25TGxn2U0WKVTcaAoRjEALw_wcB:G:s&s_kwcid=AL!3085!3!444512448900!e!!g!!photoshop!703952628!38400836578&gclid=Cj0KCQjwqp-LBhDQARIsAO0a6aKzxxnqMFSmcSNDd5WcDg6pomFORp16LkEMHfqeF25TGxn2U0WKVTcaAoRjEALw_wcB.
Ritonga, Muslimin. 2019. “Komunikasi Dakwah Zaman Milenial” 3 (1): 60–77.
Sonic Candle. 2021. “Sonic Candle - Video for Your Music.” 2021. http://soniccandle.sourceforge.net/.
Sugiyono, S. 2009. “Metode Penelitian Kuantitatif, Kualitatif Dan R&D, Cetakan 8. Alfabeta, Bandung.”
Sunyoto, Agus. 2019. Atlas Wali Songo. XII. Tangerang Selatan: Pustaka Iiman.
Suriani, Julis. 2018. “Jurnal An-Nida’” 42 (2): 30–51.
Tjia, Merlin, and Dinda Rakhma Fitriani. 2019. “Pengaruh Motif Selfie Terhadap Keterbukaan Diri Generasi Milenial.” Mediator: Jurnal Komunikasi 12 (2): 199–211. https://doi.org/10.29313/mediator.v12i2.5037.
Utomo, William Putra. 2019. “Indonesia Millennial Report 2019.” IDN Research Institute 01: 61. https://www.idntimes.com/indonesiamillennialreport2019.
“Why Are YouTube Stars so Popular? | YouTube | The Guardian.” n.d. Accessed October 14, 2021. https://www.theguardian.com/technology/2016/feb/03/why-youtube-stars-popular-zoella.
Wood, Julia T. 2013. Communication in Our Lives. Singapura: Cengange Learning.
Yasfin, Anwar. 2021a. “El-Yeka - YouTube.” 2021. https://www.youtube.com/c/eLYeka/featured.
———. 2021b. “EL Yeka - YouTube.” 2021. https://www.youtube.com/c/eLYeka/videos.
———. 2021c. “Wawancara Tentang Konten Gus Baha’.” Kudus.

File Dalam Peninjauan

Pengemasan Konten Ceramah Kiai di New Media

Studi Kasus pada YouTuber Milenial Gus Baha Pada Channel El-Yeka Kudus

Abstract

Downloads

References