Strategi Komunikasi Pembangunan dalam Adopsi Inovasi Teknologi Pertanian Modern untuk Swasembada Pangan di Kabupaten Sukoharjo

Estu Widiyowati; Meta Dewi Adhiva; Sihabuddin

doi:10.53429/j-kis.v7i1.2449

Estu Widiyowati Universitas Slamet Riyadi, Surakarta, Jawa Tengah
Meta Dewi Adhiva Universitas Slamet Riyadi, Surakarta, Jawa Tengah
Sihabuddin Universitas Slamet Riyadi, Surakarta, Jawa Tengah

DOI: https://doi.org/10.53429/j-kis.v7i1.2449

Keywords: Development Communication, Diffusion of Innovation, Agricultural Technology, Food Self-Sufficiency, Farmers

Abstract

Food self-sufficiency remains a strategic issue in Indonesia amidst population growth, climate change, and the increasing demand for agricultural productivity. Although the government has promoted agricultural modernization through the adoption of modern agricultural technologies, the level of technology adoption among farmers remains uneven. Previous studies have primarily focused on technical, economic, and institutional factors, while the role of development communication in facilitating technology adoption has received limited attention. This study aims to analyze the development communication strategy implemented by the Department of Agriculture and Fisheries of Sukoharjo Regency in encouraging the adoption of modern agricultural technology to support food self-sufficiency. Using a qualitative descriptive approach, data were collected through observation, in-depth interviews, and documentation involving agricultural extension officers, government officials, and farmer groups. Data were analyzed using the interactive model of Miles and Huberman. The findings reveal that the diffusion of innovation is influenced by four key elements: innovation, communication channels, time, and social systems. Interpersonal communication through agricultural extension workers serves as the most effective channel in building farmers’ knowledge, trust, and willingness to adopt technology. The adoption process occurs gradually through the stages of knowledge, persuasion, decision, implementation, and confirmation, while farmer groups and local opinion leaders play significant roles in accelerating innovation diffusion. The study concludes that development communication functions not only as an information dissemination mechanism but also as a participatory instrument that bridges government policies and farmers’ socio-cultural realities, thereby supporting the successful adoption of modern agricultural technology and strengthening food self-sufficiency programs.

Downloads

Download data is not yet available.

References

Bachtiar, E. E., Tapi, T., Saputra, H., Budicahyono, M. E., & Konyep, E. (2025). Penyuluhan Pertanian: Pendekatan, Metode dan Dampaknya Terhadap Pembangunan Pertanian Dalam Mendukung Swasembada Pangan. Journal of Sustainable Agriculture Extension, 3(1), 42–52.

Badan Pusat Statistik. (2025). Luas Panen, Produksi, dan Produktivitas Padi Menurut Provinsi. https://www.bps.go.id/id/statistics-table/2/MTQ5OCMy/luas-panen--produksi--dan-produktivitas-padi-menurut-provinsi.html

CNN Indonesia. (2020). BPS Prediksi Penduduk Indonesia Capai 319 Juta Jiwa pada 2045. CNN Indonesia. https://www.cnnindonesia.com/ekonomi/20200214162302-532-474730/bps-prediksi-penduduk-indonesia-capai-319-juta-jiwa-pada-2045

Dissanayake, C. A. K., Jayathilake, W., Wickramasuriya, H. V. A., Dissanayake, U., Kopiyawattage, K. P. P., & Wasala, W. M. C. B. (2022). Theories and Models of Technology Adoption in Agricultural Sector. Hindawi: Human Behavior and Emerging Technologies, 2022(1), 1–15. https://doi.org/10.1155/2022/9258317

Idris, M., & Sukmana, Y. (2020). BPS: Penduduk Indonesia Diprediksi Capai 319 Juta Jiwa di 2045. Kompas.Com. https://money.kompas.com/read/2020/02/14/181000126/bps--penduduk-indonesia-diprediksi-capai-319-juta-jiwa-di-2045

Ismiasih, I., Dinarti, S. I., & Afroda, H. (2023). Institutional Synergy in Diffusion and Adoption of Agricultural Technology in Farming Communities in Bantul District, Daerah Istimewa Yogyakarta. Jurnal Sosial Ekonomi Pertanian, 16(3), 301–312. https://doi.org/10.19184/jsep.v16i3.43044

Kadir, K., & Prasetyo, O. R. (2022). Adoption of Agriculture Mechanization on Paddy Farmers in Indonesia: Demographic Determinants, Internet Access Influence, and the Impact of Adaption on the Yield. Jurnal Aplikasi Statistika & Komputasi Statistik, 12(3), 118–130.

Khairunnisa, N. F., Saidah, Z., Hapsari, H., & Wulandari, E. (2021). Peran Penyuluh Pertanian terhadap Tingkat Produksi Usahatani Jagung. Jurnal Penyuluhan, 17(2), 113–125.

Khusna, N. A., Erawan, E., & Arsyad, A. W. (2018). Strategi Komunikasi Petugas Penyuluhan Pertanian dalam Meningkatkan Hasil Komoditas Tanaman Padi pada Kelompok Tani Purwa Jaya Desa Sebakung Jaya Kecamatan Babulu Kabupaten Penajam paser Utara. EJournal Ilmu Komunikasi, 6(4), 299–313.

Purukan, B. N., Nayoan, H., & Pangemanan, F. N. (2021). Kinerja Penyuluh Pertanian Dalam Meningkatkan Swasembada Pangan di Kecamatan Ranoyapo Kabupaten Minahasa Selatan. Jurnal Governance, 1(2), 1–10.

Rahakbauw, I. K., & Samputra, P. L. (2025). Analisis Tantangan dan Strategi Ketahanan Pangan di Indonesia. Jurnal Agrica, 18(1), 1–17.

Ridwan, S., Maulina, P., & Fahrimal, Y. (2020). Strategi Komunikasi Penyuluhan Dinas Pertanian dalam Penggunaan Bibit Unggul Baru Tanaman Pangan Padi Kepada Kelompok Tani di Kabupaten Nagan Raya. Conference on Innovation and Aplication of Science and Teechnology, 305–316.

Rogers, E. M. (2003). Diffusion of Innovations. Free Press.

Safitri, M. G., Agustin, M., Syahroni, I., & Kurniati, E. (2025). Peran Sektor Pertanian dalam Mewujudkan Ketahanan Pangan untuk Pemberdayaan Ekonomi di Pulau Sumatera. Jurnal Ekonomi Dan Pembangunan Indonesia, 3(1), 195–204. https://doi.org/10.61132/jepi.v3i1.1158

Servaes, J. (2008). Communication for Development and Social Change. Sage Publication, Inc. www.sagepub.in

Suadnya, I. W., Hadi, A. P., & Paramita, E. P. (2021). Strategi Komunikasi Dan Kinerja Penyuluh Pertanian Dimasa Pandemi Covid-19 Di Kabupaten Lombok Tengah. Prosiding SAINTEK, 3(Januari 2021), 27–35. https://www.jurnal.lppm.unram.ac.id/index.php/prosidingsaintek/article/view/221

Sugiyono. (2015). Metode penelitian kuantitatif kualitatif dan R & D. Alfabeta.

Virgiani, V., Hadianto, A., & Raswatie, D. F. (2023). Analisis Capaian Program Swasembada Beras di Pulau Jawa. Indonesian Journal of Agricultural Resource and Environmental Economics, 2(2), 64–77. https://journal.ipb.ac.id/index.php/ijaree/article/view/51682

Wahyudi, E. (2020). BPS Proyeksi Jumlah Penduduk Indonesia 319 Juta Jiwa pada 2045. Tempo.Co. https://www.tempo.co/ekonomi/bps-proyeksi-jumlah-penduduk-indonesia-319-juta-jiwa-pada-2045-653476

Winarno, K., Sustiyo, J., Aziz, A. A., & Permani, R. (2025). Unlocking Agricultural Mechanisation Potential in Indonesia: Barriers, Drivers, and Pathways for Sustainable Agri-Food Systems. Agricultural Systems, 226, 1–20. https://doi.org/10.1016/j.agsy.2025.104305