Strategi Dakwah Digital

Studi Kasus Peningkatan Pemahaman Fikih Perempuan melalui Instagram @dailyhaid

Abstract

The digital da'wah strategy through the @dailyhaid Instagram account is the focus of this research in improving the fiqh literacy of women's thaharah, especially related to menstruation, nifas, and istihadhah. The research aims to answer the effectiveness of relevant and interactive educational content approaches. The method used is digital content analysis with a case study approach, which focuses on observing the type and format of content published by the account. The results show that @dailyhaid applies a diverse content strategy, including educational infographics, interactive quizzes, and learning series that are easily understood by the audience. In addition, this account utilizes the Instagram Stories feature and question and answer forums to increase the active participation of its followers. The impact of this da'wah strategy is an increase in audience understanding of women's fiqh and a reduction in negative stigma towards the discussion of sensitive themes. This research highlights the potential of digital da'wah in answering the need for religious education, especially for women. The @dailyhaid account can be used as a model for innovative social media-based da'wah strategies. To increase its impact, it is recommended to develop multimedia content formats and expand to other digital platforms to reach more audiences.