Dakwah Influencer: Analisis Konten Dakwah Neng Umi Laila di Media Sosial

Reny Masyitoh; Moch Nurcholis Majid

doi:10.53429/j-kis.v5i2.1183

Reny Masyitoh IAI Al Khoziny Buduran Sidoarjo
Moch Nurcholis Majid Institut Agama Islam Uluwiyah Mojokerto

DOI: https://doi.org/10.53429/j-kis.v5i2.1183

Keywords: Digital Da'wah, Social Media, Da'wah Influencer, Influencer

Abstract

This article discusses how millennial da'wah activities utilize technology, the language and rhetoric of da'wah, but can also be a resource for the young generation of Muslims who are educated in preaching in the digital era. Meanwhile, to explain the da'wah on social media that is used in da'wah when Neng Umi Laila gives it, as well as the difficulties and possibilities that Neng Umi Laila faces in advancing da'wah in the era of digital technology, with the method. The research method used in this research is qualitative with a library approach , the data sources are Ning Umi Laila's social media and scientific articles to support this research. And it results in a conclusion that Ning Umi Laila is a young influencer preaching who is very popular with the public. Apart from that, Ning Umi Laila also actively uses social media as a medium to support da'wah in the digital era. By utilizing this digital media, Ning Umi Laila can be categorized as a da'wah influencer who has her own charisma, both in terms of a beautiful face, a polite but elegant dressing style, politeness in delivering her da'wah and being humorous in each of her da'wah and active in producing da'wah and prayer content in the media. social media are Instagram, TikTok and YouTube.

Downloads

Download data is not yet available.

References

Andreas Daniel Panggabean. “Ini Data Statistik Penggunaan Media Sosial Masyarakat Indonesia Tahun 2024.” 29 May 2024, 2024. https://www.rri.co.id/iptek/721570/ini-data-statistik-penggunaan-media-sosial-masyarakat-indonesia-tahun-2024.

Fahruji, Deden, and Atef Fahrudin. “Pemanfaatan Media Sosial Dalam Kampanye Politik Menjelang Pemilu 2024: Studi Kasus Tentang Akun Media Sosial Partai Politik Dan Politisi.” Jurnal Ilmu Komunikasi Andalan) | 6, no. 2 (2023): 118–32. https://ejournal.unma.ac.id/index.php/jika/.

Hanifah, Najmy, Wahyu Agung Prasongko, and Zukhrufi Izza Ramadhan. “Da ’ I Competence in the Digital Era.” Komunike XVI, no. 1 (2024): 105–22.

Hudaa, Syihaabul, Nuryani, and Bambang Sumadyo. “Pesan Dakwah Hijrah Influencer Untuk Kalangan Muda Di Media Sosial.” Maarif 17, no. 2 (2023): 105–21. https://doi.org/10.47651/mrf.v17i2.198.

Ifansyah, M. Syukur, Ummi Aidah, Norfaidi Anwari, Nur Halimatus, Jumali Jumali, Muh Ali Aziz, and Ainul Yaqin. “Analis Dakwah Menggunakan Nasyid Ning Umi Laila Perspektif Syaikh Jumâ€TMah Amin.” Masjiduna : Junal Ilmiah Stidki Ar-Rahmah 5, no. 2 (2023): 11. https://doi.org/10.52833/masjiduna.v5i2.115.

Kurniawan, Andri, and Nurul Fadilah. “Digital Influence: A Review of Husain Basyaiban’s Da’wah Through the TikTok Platform.” Mediakita 8, no. 1 (2024): 39–52. https://doi.org/10.30762/mediakita.v8i1.1531.

Majid, Moch Nurcholis. “Humanist Da’wah Husain Ja’far Al Hadar on Instagram Media: Millennial Generation Perspective.” Mediakita 8, no. 1 (2024): 85–98. https://doi.org/10.30762/mediakita.v8i1.1439.

Mardiana, Reza. “Daya Tarik Media Digital Sebagai Media Dakwah Untuk Generasi Millennial.” Komunida: Media Komunikasi Dan Dakwah 10, no. 2 (2020): 148–58. https://doi.org/10.35905/komunida.v7i2.

Munawaroh, and Nanik Sri Setyani. “The Development Of Learning Model With The Approach Of CTL (Contextual Teaching And Learning) Through The Method Of Apbl (Authentic Problem Based Learning) To The Subject Of Entrepreneurship.” IOSR Journal of Research & Method in Education (IOSR-JRME) 5, no. 3 (2015): 86–95. https://doi.org/10.9790/7388-05338695.

Muvid, Muhamaad Basyrul. “Model Dakwah BerbasisHumanis Di Era Digital: Upaya Transformasi Nilai-Nilai Islam Rahmatan Lil Alamin.” Jurnal Mediakita Urnal Komunikasi Dan Penyiaran Islam 7, no. 1 (2023): 1–10. https://doi.org/10.30762/mediakita.v7i1.952.

Nisa, Eva F. “Creative and Lucrative Dawa: The Visual Culture of Instagram amongst Female Muslim Youth in Indonesia.” Asiascape: Digital Asia 5, no. 1–2 (2018): 68–89. https://doi.org/10.1163/22142312-12340085.

Othman, Muhammad Yuzryshah, Mohamad Zulkifli Abdul Ghani, Wan Hilmi Wan Abdullah, and Abdul Qahhar Ibrahim. “Gaya Dakwah Bil-Lisan Pendakwah Bebas Di Instagram Melalui Video Pendek [Speaking Style of Freelance Preachers on Instagram Through Short Videos].” Jurnal Islam Dan Masyarakat Kontemporari 23, no. 2 (2022): 273–87. https://doi.org/10.37231/jimk.2022.23.2.675.

Putri, Helmiliya. “Metode Dakwah Ning Umi Laila Dalam Video Youtube (Ning Umi Laila Jula Ludruk Suroboyoan).” Jurnal Dakwah Tabligh 17, no. 2 (2023): 1–22. http://digilib.uinkhas.ac.id/id/eprint/24173.

Ritonga, Muslimin. “Jurnal Komunikasi Islam Dan Kehumasan (JKPI).” Komunikasi Dakwah Zaman Millennial 3, no. 1 (2019): 60–77.

Ronaydi, Muhammad. “Personal Branding Dai Muda Di Media Sosial: Pendekatan Konsep Unsur-Unsur Dakwah.” Idarotuna 5, no. 2 (2023): 96. https://doi.org/10.24014/idarotuna.v5i2.25535.

Sajida, Ishma, Nur Sabila, Mardhea Hayati, Anissa Maghfiroh, Kalimantan Selatan, Influencer Dakwah, Perilaku Konsumtif, Generasi Muda, and Sosial Media. “Pengaruh Media Sosial ( Tiktok ) Influencer Dakwah Terhadap Keagamaan Generasi Muda Muslim the Effect of Social Media ( Tiktok ) Dakwah Influencers.” Jurnal Kebijakan Pembangunan 18, no. 1 (2023): 13–22.