CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY

  • Dwi Novi Susanti Universitas Kadiri
  • Djunaedi Universitas Kadiri
  • Sudjiono Universitas Kadiri
Keywords: Service Quality, Price, Customer Quality, Hospitality Industri

Abstract

This study aims to determine the Effect of Price and Service Quality on Customer Loyalty at The Farrel Nganjuk Hotel. This study uses a quantitative approach with multiple linear regression analysis methods used to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained through distributing questionnaires to 58 respondents using the accidental sampling method. The results showed that Price and Service Quality have a positive and significant effect on Customer Loyalty. The more competitive the price offered and the better the quality of service provided, the higher the level of customer loyalty.

Published
2025-07-14
How to Cite
Novi Susanti, D., Djunaedi, & Sudjiono. (2025). CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY . Jurnal Dinamika Ekonomi Syariah, 12(2), 546 - 558. https://doi.org/10.53429/jdes.v12i2.1672